Meet the Founder
AMANDA MAY
Beauty Executive · Entrepreneur · Skincare Visionary
"True beauty isn't found in perfection. It's found in presence. In a world that encourages you to become someone else, I believe your most radiant beauty lives in who you already are."
– Amanda May, Founder
WHERE IT BEGAN
A Spark That Changed Everything
When Amanda was in high school, navigating the loss of her father and working at a hardware store in a small town, a regular customer asked her a simple question "What do you want to do with your life?"
She told him she wanted to go to beauty school. Weeks later, she arrived at work to find a card on her register with a check for her full tuition, from a man who quietly believed in her. His letter wrote "Just remember to pass this on."
That act of generosity planted a lifelong commitment to pay it forward, through mentorship, education, and building businesses that genuinely elevate others. It's a value that runs through everything STATÜR stands for.
THE WHY BEHIND STATÜR
Skincare Became Too Complicated
After 23 years inside the beauty industry, Amanda saw a problem and designed STATÜR to fix it.
Brands faced constant pressure to launch new products every quarter. Ingredients that worked beautifully together were deliberately separated into multiple products, driving up complexity and sales volume but not results. Meanwhile, luxury spas and medical aesthetics existed in separate worlds. One offered botanicals and sensory rituals, the other clinical ingredients and visible correction. Amanda knew skincare could be both.
The third piece was intention. For busy women who spend all day caring for everyone else, Amanda wanted these products to create a moment, a quiet pause to reconnect and slow down. That intention is woven into every STATÜR aspect of the products and brand.
The Career Behind the Brand
Amanda's 23 years in the beauty industry took her from the spa room, television studio, clinic, and boardroom. Highlights include:
- On-air guest presenter at HSN
- Head of makeup design for Mercedes Benz Miami Swim Week and Sports Illustrated
- National trainer for America's leading beauty brands
- Beauty Editor for an international luxury lifestyle publication
- Five years as an executive at Genesis Lifestyle Medicine, supporting growth across 18 locations
- Advisory board member for a $135M beauty rollup
- Masters-level certification in personal development and coaching through Stars Edge.
Every role deepened her understanding of what skin truly needs and where the industry needed to be improved.
THE PHILOSOPHY
Bringing Intention Back
After two decades watching brands complicate skincare for the sake of sales volume, Amanda built STATÜR on a different belief. Luxury skincare isn't about having more products it's about having better ones.
Consistency matters more than complexity. Transparency matters more than trend cycles. And confidence shouldn't come from a product it should be quietly reinforced by the ritual of caring for yourself.
"Education, leadership, and empowerment have always been at the heart of everything I do. Because when a woman believes in who she is she is unstoppable." - Amanda May